Client case study: ‘Solid State Logic's new UF1’
A few of my words for Loftworks Creative Studio website:
We got back in the studio with Solid State Logic (SSL) to create more content for the launch of their UF1 DAW Control Centre — a tidy and compact yet powerful piece of hardware.
The challenge, therefore, was certainly focused on getting everything right — for the product photography, stylish and punchy promo and of course the comprehensive seven-part tutorial series.
For a product that is just A4 paper size, we needed to take high-quality lifestyle shots to capture the UF1 Control Centre, both in isolation and in group shots, to showcase the function and aesthetic of the UF1.
It was important to offer a clean visualisation of the unit, showing it as the focal point in its own environment, yet also illustrating the context of where this product can and should be used.
As a single-fader controller, the UF1 offers comprehensive control of most Digital Audio Workstations (DAWs, e.g. Cubase, Ableton, Pro Tools) and it allows the user to work with up to three DAWs simultaneously. This powerful unit has a lot to offer, so there was a lot to pack into these tutorials, across seven DAW videos…
