Client case study: ‘Colgate Total Campaign’
A few of my words for Loftworks Creative Studio website:
How did we deliver on such a wide-ranging brief for Colgate? By harnessing our versatility…
Having worked with Colgate Palmolive, in partnership with Sublime Presentations, for many years, our collaborative history reflects content for their internal communications, events and presentations teams. We were therefore delighted to create a fresh range of digital content for their Colgate Total Campaign.
And we relished the opportunity as it enabled us to dip into all of our service platforms. Having filmed content at some renowned London spots, added polish and finesse through editing and motion graphics, we then used our in-house photo studio and retouching capabilities to bookend the creative process.
Having rounded-up our trusted director, director of photography (DoP) and extended crew, found a talented actor and a quiet north London studio, we got to work.
The deadline implied a tight schedule, though with meticulous planning we achieved everything required, and the results were well-received by Colgate…
