Client case study: ‘Virgin Atlantic: elevated by our craft’
A few of my words for Loftworks Creative Studio website:
A collaboration that defines variation — but how do we continually deliver against such playful and innovative briefs?
Virgin Atlantic (VA) always lay down the creative gauntlet. They embrace the blue sky to enable us to push boundaries. And with our own core based on similarly innovative foundations, we revisit these roots to embolden their spirited brand.
Working in collaboration with their Customer Experience and Social Media teams we have licence to explore. They challenge our invention and we always transcend their expectations. This successful partnership takes us global as we narrate their stunning stories. Stories that illustrate a love story between themselves and their staff and customers.
Tales that are as diverse as they are thought provoking. From a stunned member of staff rewarded for his loyalty in South Africa, through to rooftop igloos and onboard celebrity chefs serving mile-high afternoon tea.
VA’s brand and their world of tomorrow is astonishing. And Loftworks continually delivers this message with the visual style that it warrants…
