Client case study: ‘Sonnox Voca plugin’
A few of my words for Loftworks Creative Studio website:
Kicking off our exciting relationship with audio software company Sonnox, we were asked to produce two promotional videos for their new Voca plugin.
The first was a short, animated promo followed by a product walkthrough with mix engineer and producer Gethin Pearson at his studio — in what he called ‘Wild West Wales’.
Voca is a great tool for enhancing vocals. It produces professional-sounding results, plus, the interface reflects nothing but simplicity with a clean and very distinctive style.
For the promo, we used the interface’s distinctive rings as a focal point to echo the vocal enhancer’s software process. These animated rings were driven by the audio waveform and helped to add texture while illustrating movement and depth.
It was time to make our way along the M4 to Wild West Wales, arriving at Gethin's characteristic studio space we were keen to get him in front of the lens, to demonstrate the software’s capabilities…
